The JCPenney brand may have been worth something to
stakeholders once upon a time, but its recent performance has left its future
hanging in the balance.
J. C. Penney Company Inc. (JCP) is a chain of over 1,100
departmental stores that sell apparel, electronic and furnishing products all
over the US. The company was founded in 1902, incorporated in 1913, and at one
point employed Walmart’s (WMT) founder Sam Walton.
But with its best days behind it, JCPenney has recently seen
its performance drop to all-time lows following successive restructuring
failures. Its stock price is down 50% year-to-date (YTD), and investors have
increasingly started questioning its chances of survival. Read more.
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